The article will aim to cover all the essentials for producers. By the end of it, you’ll know what (Mentor Audio is), how (it works), and why (you need it).

How Mentor Audio can help you depends on who you are and what you do. But one thing’s quite certain. If you’re involved in music in some way or another, especially electronic music, whether you an aspiring producer, moderately successful musician, fully fledged professional artist or humble critic, whether you’re a fledgling label or a titan of the scene – Mentor Audio Can Help You. So, what is it?

Audio, Mentoring, and Mentor Audio

As the name implies, it’s got something to do with Mentoring, and something to do with Audio. For the sake of clarity:

Mentor (men • tor)

noun - A wise and trusted counsellor or teacher.
verb - Sharing or providing knowledge and support related to a discipline; between a person(s) with greater relevant knowledge, wisdom, or experience (the mentor) and a person who has less (the protégé).

Audio (au • di • oh)

noun - The field of sound recording, transmission, reception, and reproduction
noun - The prerequisite for music; the single common element shared by all music

Mentor Audio (men • tor - au • di • oh)

pronoun - The new service revolutionising outdated methods of sending, receiving, improving, reviewing and organising unreleased music.

What is Mentor Audio

A service built from the ground-up, Mentor Audio is designed to offer a complete music review solution. Our philosophy is that anyone who wants to make music should be entitled to professional feedback, and that the act of reviewing should also be of value to the seasoned veterans who do the reviewing. To achieve this, Mentor Audio offers a direct line of contact and communication for artists to get access to advice, opinions and insight from any of the selected Mentors. “But how?”, I hear you ask.

Creating a Complete Music Review Solution

Sound like an impossible task, right? Wrong. Have you ever sent out a track to various labels and outlets, only to get little or no response? You have? Why do you think that happens? OK, there’s a good chance that track wasn’t actually destined to top charts and blow minds. But did it honestly merit no response?

The unfortunate reality of how the current system works actually makes a running a label an incredibly challenging role whereby, out of necessity, they must reject an astronomical amount of music for which, without fail, there is always a hopeful producer on the other end inevitably coming to terms with yet another phase of no contact. The vast majority of the time, submission don’t even get a response. Not necessarily because they’re bad, but because those who listen them are usually choosing between one of two things: to release or not to release. Proper feedback is a luxury rarely afforded.

By design, Mentor Audio aims to provide labels with a one-stop-shop for anything and everything related to demo organisation and artist communication. We are also providing the same space for podcasts and established artists to become Mentors. On top of also providing them with an optimal solution for demo organisation and communication, they will have the option to charge a small-review fee, which will be a great way for you to support their work while getting valuable insight for your own music.

How Can Mentor Audio Help You?

Stop me if you’ve heard this before. You’ve just spent weeks cooking up the freshest fire you’ve ever made. Initial reactions from friends confirm it. Finishing touches done, you get the relevant details of all the labels you want to send it to, do the necessaries and fling your baby into cyberspace. Proud of having taken that final step, the wait begins. You try not too get too hopeful, but there’s an underlying anticipation you can’t prevent. A few days go by… Nothing. Perhaps a polite rejection, maybe even some words of encouragement if you’re lucky.

Now answer this: Which scenario is more likely?

A: The track is actually terrible, and there’s no version of it that could ever be fit for release on any of those labels. They listened to it and wondered why you sent it to them.

B: The track has some good ideas and great potential. It’s just lacking in a few areas. Some professional advice could easily guide you through it, but they have twenty other demos to get through and fifty other things to sort out, so they have to move on. When you log into your artist dashboard on Mentor Audio, you’re accessing a network of communication with Mentors who have already signed onto the service. Put simply, this means you choose which outlet(s) to send your music to, then they will review it. In practice, this opens up a world of benefits.

Artist Benefits of Using Mentor Audio:

• Legitimate, professional feedback on your music
• Consistent feedback on you’re music. No more “Spray & Pray” with those email submissions
• Tap into the top tier - open lines of communication to industry professionals
• Benefit from years of expertise
• Potential to be signed or featured
• Artist dashboard for clean and effective demo organisation and Mentor communication
• Whilst we're growing, our offering is free

So there you have it. By now, you should know all about Mentor Audio and, more importantly, how it can help you. The offering is free for now, but some labels may decide to charge for reviews in the future, so best not to wait. It's the perfect time to be heard, with nothing to risk. No skin off your nose, nothing to lose.

If there’s still anything you’re unsure about, feel free to drop us a message at hello@mentoraudio.com. Alternatively, you can create an artist account here and see for yourself.